Amsterdam | Published on: September 14, 2010
Social media pitch
A popular selection of Tribe of Noise musicians are moving their music indoors. Instore music the 2.0 way.
While many consumers regard music as a free commodity, most (retail) entrepreneurs know they have to pay for background music in their shops, hotels, supermarkets and offices.

Entrepreneurs interested in saving money choose royalty free stock music as opposed to hit songs from well known artists. But, they haven't been introduced to a third - best of both - option: great songs from unsigned artists without the need to pay the traditional performing rights organizations. Let's move indoors.
"In the Netherlands our performing rights organizations started a campaign to promote the use of instore music. Shop owners, entrepreneurs, hotel and retail chains, supermarkets, they all benefit from background music", explains Hessel van Oorschot founder of Tribe of Noise. "I can't agree more. However, we think we add value by offering our own instore music service for a fixed fee and share the revenue directly with our Tribe artists".

Worldwide news about the successes of  iTunes, Spotify and Google Music does not change a thing about the music consumption for commercial use. You are not allowed to play Spotify in your bar, restaurant or store. These popular services are only legal for personal use.

"Does it mean we have to wait for Steve Jobs (Apple) or Eric Schmidt (Google) to enter the business to business market? No, we don't."

Independent artists unite in tribes, like the one from Tribe of Noise. They are using more open licensing models, innovative internet technology, experienced radio dj's and a professional partner network to move their music indoors. 

Today, Tribe of Noise announces to showcase their latest instore music success during PICNIC Festival 2010 on September 24th in Amsterdam. Tribe's main strategy: deliver quality for much less.

"Before we launch internationally we want to prove to our national customers that low cost background music is not a bunch of CD's with royalty free instrumental tracks but quality streaming music channels powered by passionate and talented artists from around the globe." 
Does it mean we have to wait for Steve Jobs (Apple) or Eric Schmidt (Google) to enter the business to business market? No, we don't.

— Hessel van Oorschot, founder Tribe of Noise